Why Does Passion Matter More Than Paint? | Larry Lanouette on Craftsmanship & Growth

Episode Summary:

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Larry Lanouette, a master certified painter, consultant, and entrepreneur with decades of experience transforming painting businesses from the inside out. From cutting grass to fine finish work with Fine Paints of Europe, Larry shares the pivotal moments that shaped his career—including how military service, luxury finishes, and international travel all influenced his mindset on process, training, and company culture.

This conversation dives deep into what it really takes to grow a high-end painting business: from managing egos and team dynamics to retail strategy, customer experience, and the philosophy behind creating innovative tools like his ICR brushes. Whether you’re a business owner, craftsman, or aspiring consultant, this episode is packed with tactical insights and candid wisdom on reigniting your passion, defining your personal goals, and scaling with purpose—not just profit.

Chapters:

00:00 – Introduction to Larry Lanouette and His Journey
03:00 – The Evolution of Larry's Painting Career
08:58 – Transitioning to Luxury Finishes
11:45 – The Impact of Military Experience on Painting
17:03 – Identifying Voids in the Industry
20:02 – Rekindling Passion in the Painting Business
22:39 – Managing Growth in the Painting Industry
24:53 – The Importance of Process and Training
27:58 – Selling the Experience: Process Over Product
30:52 – Building Trust Through Transparency
36:33 – Innovative Management Techniques
42:10 – Self-Reflection and Company Culture
49:05 – Working On vs. In the Business
51:11 – The Importance of Knowing What You Want
51:54 – Introduction to ICR and Its Purpose
52:54 – Innovative Brush Design and Quality
56:40 – Production Brushes and Their Features
01:00:13 – Distribution and Retail Strategy
01:02:30 – Upcoming Projects and Content
01:04:26 – Advice to My Younger Self
01:08:10 – Personal Growth and Passions

Connect with Larry Lanouette

📸 Instagram: @larrylanouette
🖌️ ICR Brushes: @icrbrushes
🌐 Website: Coming Soon
📧 Email: Via Instagram DM

Follow Larry for insight on luxury finishes, fine paints, brush design, and transforming your painting business from hustle to high-end.