How Did Uplifted Finishes Build a Brand Around Love, Life, and Craftsmanship?

Episode Summary:

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Yuland and Marissa from Uplifted Finishes to dive into their incredible journey from the Hollywood film industry to building a thriving cabinet refinishing business in Phoenix. They share how a chance meeting in a grocery store led to a powerful personal and professional partnership rooted in creativity, craftsmanship, and authenticity.

The conversation explores the impact of COVID on their career paths, their transition into furniture and cabinet work, and how social media became a vital tool for building client relationships. They also discuss the importance of transparency in pricing, creating detailed estimates, and the philosophy of solving problems for high-income homeowners. Packed with real-world advice on branding, communication, and staying true to your craft, this episode is a must-listen for small business owners, creatives, and anyone passionate about building a meaningful career.

Chapters:

00:00 – Introduction and Background
03:01 – Love Story and Name Origins
05:58 – Career Paths and Early Experiences
08:59 – Transitioning from Hollywood to Furniture
11:57 – COVID Impact and Moving to Phoenix
14:53 – Current Work and Specializations
17:53 – Social Media and Branding
24:58 – Connecting Through Digital Media
27:48 – The Importance of Quality Over Quantity in Followers
31:01 – Building a Small, Quality-Focused Team
33:55 – Targeting High-Income Households
37:02 – The Power of Transparency in Pricing
39:54 – Innovative Pricing Strategies for Success
48:39 – Detailed Estimates and Homeowner Communication
51:25 – The Importance of Transparency in Work Processes
54:50 – Leveraging Social Media for Client Trust
57:34 – Product Knowledge and Manipulation in Finishing
01:01:42 – Unique Projects and Personal Passions
01:08:20 – Advice for the Younger Generation

Connect with Uplifted Finishes

🌐 Website: www.upliftedfinishes.com
📸 Instagram: @upliftedfinishes
📘 Facebook: Uplifted Finishes on Facebook
📧 Email: info@upliftedfinishes.com

Follow Uplifted Finishes to see behind-the-scenes projects, learn about unique finishing techniques, and get inspired by their passion for craftsmanship and storytelling.