TheBeardedFinisher Podcast

Furniture Refinishing 101 (Part 1) | What You Need to Know & Buy with Aaron Moore

In this episode of The Bearded Finisher Podcast, host Zach Shrum welcomes back Aaron Moore, a seasoned expert in furniture refinishing and restoration, for a deep-dive conversation full of valuable takeaways for both beginners and pros. From stripping techniques and adhesive choices to pricing strategies and delivery challenges, Aaron shares practical knowledge from the trenches of the trade.
This conversation covers the delicate balance between craftsmanship and business, offering a transparent look at mistakes, bidding, and learning through experience. Aaron and Zach talk about tools you actually need (including budget options), how to build trust with clients, and the role of social media in growing a refinishing brand. Whether you’re just starting your side hustle or already running a full-fledged shop, this episode is packed with insight, humor, and hard-earned wisdom.
Chapters:
00:00 – Introduction to Furniture Refinishing 02:58 – Common Mistakes in Furniture Refinishing 06:02 – Understanding Refinishing vs. Restoration 09:00 – The Role of Strippers in Refinishing 12:09 – Safety and Health Considerations 14:58 – Essential Tools for Beginners 17:55 – Techniques and Tips for Successful Refinishing 25:48 – Essential Tools for Furniture Refinishing 28:40 – Choosing the Right Adhesives 32:57 – Techniques for Repairing Veneer 35:18 – Cleaning and Maintaining Finished Furniture 46:09 – Pricing Strategies for Furniture Refinishing 54:46 – Understanding Pricing and Bidding Strategies 57:16 – Building Trust Through Transparency 01:00:35 – Learning from Mistakes and Education Costs 01:01:31 – Under-Promise and Over-Deliver 01:03:07 – Starting Small and Nurturing Passion 01:06:52 – Outsourcing and Specialization 01:10:01 – The Importance of Reliable Delivery 01:17:21 – Leveraging Social Media for Business Growth
Connect with Aaron Moore
📸 Instagram: @moores_refinishing 🌐 Website: www.mooresrefinishing.com 📧 Email: Via Instagram DM
Follow Aaron for behind-the-scenes looks at stunning refinishing work, DIY tips, and practical guidance on launching or leveling up your furniture business.

From Painting to Purpose | Brian from Pretty Boy Products on Growth, Sobriety & Community

Episode Summary:
In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Brian, the founder of Pretty Boy Products, for a powerful and wide-ranging conversation on entrepreneurship, craftsmanship, and personal growth. From the early challenges of launching a brand to finding deeper meaning through sobriety and community, Brian opens up about his journey through the painting industry—and beyond.
This episode covers everything from international insights and family life to delegation, brand building, and the creation of a versatile cleaning product that’s changing the game. Whether you're a solo painter, a growing entrepreneur, or someone looking for real stories of grit and growth, this one will hit home. Brian doesn’t just talk shop—he shares how purpose and perseverance fuel a better business and a better life.
Chapters:
00:00 – Introduction and Setup 06:02 – International Perspectives on Painting Industry 12:01 – Family Life and Parenting 18:12 – Challenges in the Painting Industry 24:05 – Success Mindset and Persistence 29:54 – Journey Through the Painting Industry 37:41 – The Power of Delegation and Team Building 43:35 – Community and Connection in the Painting World 51:42 – The Joy of Craftsmanship and Customer Satisfaction 01:00:13 – Innovative Cleaning Solutions 01:05:56 – Life Lessons and Personal Growth 01:11:59 – Passions Beyond Painting
Connect with Pretty Boy Products
📸 Instagram: @prettyboyproducts 🌐 Website: www.prettyboyproducts.com 📧 Email: Via Instagram DM
Follow Brian and the Pretty Boy journey for tips on cleaning, entrepreneurship, personal development, and elevating the painting craft with purpose.

Is Painting Evolving Fast Enough? | Anthony Foresto on Microcements, Innovation & Sustainability

Episode Summary:
In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Anthony Foresto, an artist-turned-painter and visionary in modern finishing. From airbrush mastery to microcement application, Anthony brings a fresh and thought-provoking perspective on where the painting industry is headed. Together, they unpack everything from equipment evolution to the environmental impact of paints—and why the industry needs to stop clinging to outdated norms.
This conversation dives deep into compressor technology, diaphragm pumps, and fast prototyping, challenging conventional wisdom while exploring innovative tools and sustainable materials. Anthony also shares his vision for future ventures, emphasizing the need for education, certification, and a renewed curiosity in the trades. Whether you're a finisher, builder, or material nerd, this episode will stretch your thinking—and maybe even your CFM specs.
Chapters:
00:00 – Life in a Big House 06:07 – The Transition from City to Suburbs 12:00 – Exploring Microcements and Modern Finishes 23:43 – Exploring Airbrush Equipment and Preferences 29:33 – The Evolution of Air Supply Systems 39:19 – Challenging Industry Norms and Practices 47:21 – Exploring the Art of Paint and Its History 56:06 – The Environmental Impact of Paints and Materials 01:00:55 – Certification and Education in Painting 01:06:58 – Future of Sustainable Building Materials
Connect with Anthony Foresto
📸 Instagram:  🌐 Website:  📧 Email: Via Instagram DM
Follow Anthony for a deeper dive into microcements, sustainable materials, equipment innovation, and the evolution of the painting craft.

Can You Build a Career in Color? | Chris Garibay on Automotive Paint, Purpose & Progress

Episode Summary:
In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Chris Garibay, Director of Sales and Operations at Santint, to talk about color—not just in paint, but in life. From his early days teaching with Teach for America, to serving in the National Guard, and eventually entering the paint industry via Sherwin-Williams, Chris brings a deep, thoughtful perspective to every step of his career journey.
This conversation dives into the complexities of automotive color matching, the massive impact of dispensing technology, and how global players like Santint are reshaping the way we think about precision and innovation in coatings. Chris also opens up about his love for Chicago, the personal fulfillment he finds in community work, and how data, service, and sustainability are all driving the future of paint. Whether you're in the field, managing a team, or navigating your next career leap, this episode brings insights you won't want to miss.
Chapters:
00:00 – Introduction to Chris Garibay and Sand Tent 02:01 – Understanding the Automotive Color Industry 06:01 – Chris's Background and Chicago Roots 11:57 – Teach for America Experience and Its Impact 18:07 – Military Service and Unique Experiences 21:49 – Transitioning to Civilian Life and Sherwin-Williams 26:09 – Career Movements in the Paint Industry 29:50 – The Importance of Consistency in Customer Service 34:08 – Transitioning from Paint to Other Industries 36:46 – Challenges in Property Management and Coatings 41:57 – The Role of Larger Companies in Community Resources 43:57 – Santint's Global Operations and Market Strategy 51:23 – Innovations in Paint Dispensing Technology
Connect with Chris Garibay
📸 Instagram: @chrisgaribay22 🌐 Santint North America: www.santintna.com 📧 Email: Reach out via LinkedIn or Instagram DM
Follow Chris for insights on color matching, community-building, and how data-driven tools are elevating the automotive and coatings industry.

Why Does Passion Matter More Than Paint? | Larry Lanouette on Craftsmanship & Growth

Episode Summary:
In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Larry Lanouette, a master certified painter, consultant, and entrepreneur with decades of experience transforming painting businesses from the inside out. From cutting grass to fine finish work with Fine Paints of Europe, Larry shares the pivotal moments that shaped his career—including how military service, luxury finishes, and international travel all influenced his mindset on process, training, and company culture.
This conversation dives deep into what it really takes to grow a high-end painting business: from managing egos and team dynamics to retail strategy, customer experience, and the philosophy behind creating innovative tools like his ICR brushes. Whether you’re a business owner, craftsman, or aspiring consultant, this episode is packed with tactical insights and candid wisdom on reigniting your passion, defining your personal goals, and scaling with purpose—not just profit.
Chapters:
00:00 – Introduction to Larry Lanouette and His Journey 03:00 – The Evolution of Larry's Painting Career 08:58 – Transitioning to Luxury Finishes 11:45 – The Impact of Military Experience on Painting 17:03 – Identifying Voids in the Industry 20:02 – Rekindling Passion in the Painting Business 22:39 – Managing Growth in the Painting Industry 24:53 – The Importance of Process and Training 27:58 – Selling the Experience: Process Over Product 30:52 – Building Trust Through Transparency 36:33 – Innovative Management Techniques 42:10 – Self-Reflection and Company Culture 49:05 – Working On vs. In the Business 51:11 – The Importance of Knowing What You Want 51:54 – Introduction to ICR and Its Purpose 52:54 – Innovative Brush Design and Quality 56:40 – Production Brushes and Their Features 01:00:13 – Distribution and Retail Strategy 01:02:30 – Upcoming Projects and Content 01:04:26 – Advice to My Younger Self 01:08:10 – Personal Growth and Passions
Connect with Larry Lanouette
📸 Instagram: @larrylanouette 🖌️ ICR Brushes: @icrbrushes 🌐 Website: Coming Soon 📧 Email: Via Instagram DM
Follow Larry for insight on luxury finishes, fine paints, brush design, and transforming your painting business from hustle to high-end.

How Did Patrick Mosca Turn Drumming Into a Craftsmanship-Fueled Career?

Episode Summary:
In this episode of The Bearded Finisher Podcast, host Zach Shrum chats with Patrick Mosca, a passionate drum maker and craftsman based in Wilmington, North Carolina. Patrick shares his inspiring journey from being a lifelong drummer and former mechanic to launching two woodworking businesses focused on cabinet finishing and custom stave drums.
They dive into the challenges of balancing entrepreneurship and family life, the art of high-gloss finishes, and the importance of time management in both parenting and craft. Patrick offers practical wisdom on problem-solving in woodworking, investing in the right tools, and learning through trial and error. From finishing techniques to life as a perfectionist entrepreneur, this episode is filled with relatable insights and encouragement for anyone chasing passion and precision in their work.
Chapters:
00:00 – Introduction to Patrick Mosca and His Craft 03:00 – The Journey from Drummer to Drum Maker 06:12 – Life in Wilmington: A New Beginning 09:00 – Family Life and Parenting Insights 12:00 – Transitioning from Mechanic to Woodworking 15:02 – Building a Business: From Painting to Cabinetry 17:57 – The Milestone Mindset in Craftsmanship 22:50 – The Concept of Time in Work and Life 25:47 – Problem Solving in Craftsmanship 29:05 – Balancing Two Businesses: Sureline and KPM 34:07 – Spraying Techniques and Equipment Challenges 38:57 – The Art of Finishing: Achieving Gloss and Depth 44:55 – The Beauty of Craftsmanship 47:03 – Challenges in Finishing Techniques 48:04 – The Perfectionist's Dilemma 49:57 – Lessons from Entrepreneurship 52:59 – Balancing Work and Life 55:59 – Investing in the Right Tools 57:57 – Reflecting on Growth and Learning 59:56 – Advice to My Younger Self
Connect with Patrick Mosca
📸 Instagram (Drums): @kpm_drums 📸 Instagram (Cabinetry): @surelinefinish 📍 Location: Wilmington, NC 📧 Contact: DM via Instagram or email listed on profiles
Follow Patrick for a behind-the-scenes look at handcrafted stave drums, stunning finishes, and real-life insights on balancing business and fatherhood—one high-gloss coat at a time.

How Did Uplifted Finishes Build a Brand Around Love, Life, and Craftsmanship?

Episode Summary:
In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Yuland and Marissa from Uplifted Finishes to dive into their incredible journey from the Hollywood film industry to building a thriving cabinet refinishing business in Phoenix. They share how a chance meeting in a grocery store led to a powerful personal and professional partnership rooted in creativity, craftsmanship, and authenticity.
The conversation explores the impact of COVID on their career paths, their transition into furniture and cabinet work, and how social media became a vital tool for building client relationships. They also discuss the importance of transparency in pricing, creating detailed estimates, and the philosophy of solving problems for high-income homeowners. Packed with real-world advice on branding, communication, and staying true to your craft, this episode is a must-listen for small business owners, creatives, and anyone passionate about building a meaningful career.
Chapters:
00:00 – Introduction and Background 03:01 – Love Story and Name Origins 05:58 – Career Paths and Early Experiences 08:59 – Transitioning from Hollywood to Furniture 11:57 – COVID Impact and Moving to Phoenix 14:53 – Current Work and Specializations 17:53 – Social Media and Branding 24:58 – Connecting Through Digital Media 27:48 – The Importance of Quality Over Quantity in Followers 31:01 – Building a Small, Quality-Focused Team 33:55 – Targeting High-Income Households 37:02 – The Power of Transparency in Pricing 39:54 – Innovative Pricing Strategies for Success 48:39 – Detailed Estimates and Homeowner Communication 51:25 – The Importance of Transparency in Work Processes 54:50 – Leveraging Social Media for Client Trust 57:34 – Product Knowledge and Manipulation in Finishing 01:01:42 – Unique Projects and Personal Passions 01:08:20 – Advice for the Younger Generation
Connect with Uplifted Finishes
🌐 Website: www.upliftedfinishes.com 📸 Instagram: @upliftedfinishes 📘 Facebook: Uplifted Finishes on Facebook 📧 Email: info@upliftedfinishes.com
Follow Uplifted Finishes to see behind-the-scenes projects, learn about unique finishing techniques, and get inspired by their passion for craftsmanship and storytelling.

How Did Grant from Stop Loss Bags Turn a Simple Idea Into a Business Revolution?

Episode Summary:
In this episode of The Bearded Finisher Podcast, host Zach Shrum welcomes Grant, founder of Stop Loss Bags, to talk about the journey from petroleum engineer to innovative entrepreneur. Grant shares how his analytical background and real-world problem-solving mindset led him to create a product that dramatically extends the shelf life of paints, stains, and finishes.
They dive into the challenges of breaking into the $5 billion paint can industry, the significance of chemical compatibility, and how persistence, product testing, and networking at trade shows helped drive business growth. The conversation also touches on why service is now the key differentiator in competitive industries, how customer experience builds loyalty, and why balancing ambition with family life matters more than ever.
If you're in business, love innovation, or just enjoy hearing how a smart solution can create an entirely new market, this one is packed with valuable insights.
Chapters:
00:00 – Introduction to Stop Loss Bags and Grant's Background 02:57 – The Journey from Petroleum Engineering to Entrepreneurship 05:58 – Innovating the Paint Storage Solution 09:01 – The Challenges of Entrepreneurship and Market Entry 11:58 – Understanding the Paint Can Industry 15:10 – Product Versatility and Chemical Compatibility 18:04 – Future Product Developments and Customer Needs 21:00 – Distribution Strategies and Market Penetration 24:00 – Networking and Industry Events 25:46 – Navigating Trade Shows and Networking 27:10 – Innovations in Business Growth 28:29 – Understanding Product Viability and Testing 32:01 – Cultural Insights from the Industry 34:02 – The Importance of Service in Business 39:32 – Customer Experience as a Competitive Edge 44:40 – Effective Marketing Strategies for Service-Based Businesses 48:01 – The Value of Personal Connections in Business 55:27 – Finding Solutions to Customer Problems 57:02 – Advice for the Younger Self 58:13 – Balancing Work and Family Life
Connect with Stop Loss Bags
🌐 Website: www.stoplossbags.com 📸 Instagram: @stoplossbags 📧 Email: info@stoplossbags.com 🛍️ Shop Direct: https://stoplossbags.com/shop/#Original
Follow Stop Loss Bags for updates on innovative storage solutions, trade show appearances, and product launches that help painters and finishers protect their materials—and their bottom line.

Can Paint Be Beautiful, Safe, and Sustainable? Inside Alkemis Paint with Maya Crowne & Price Latimer

Episode Summary:
In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Maya Crowne and Price Latimer, co-founders of Alkemis Paint, a wellness-driven paint brand transforming how we think about coatings. With backgrounds in art, design, and finance, Maya and Price are leading the charge toward safer, more sustainable paint options—without compromising on beauty or performance.
They dive into the environmental impact of traditional paints, the power of Cradle to Cradle certification, and how mineral-based pigments are changing the game. You'll hear how Alkemis is leveraging direct-to-consumer strategies, balancing growth with integrity, and using customer feedback to improve everything from product to palette. This is more than just paint—it’s a movement toward healthier, more thoughtful design.
Whether you’re in the coatings industry or just passionate about sustainability, this episode will inspire you to rethink what’s possible with paint.
Chapters:
00:00 – Introduction and Background 02:57 – The Genesis of Alkemis Paint 05:56 – Art and Design Journey 09:02 – The Need for Wellness Paint 11:53 – Cradle to Cradle Certification Explained 15:06 – Environmental Impact of Conventional Paints 18:00 – The Future of Sustainable Paints 23:31 – Exploring Food Grade Coatings 26:01 – Cradle to Cradle Certification Explained (Part 2) 27:34 – In-House Manufacturing vs. Partnerships 30:01 – Direct to Consumer Sales Strategy 35:52 – Innovations in Paint Technology 41:55 – Feedback from the Field: Real World Applications 46:05 – The Science of Paint Pigments 49:24 – Innovative Projects and Collaborations 51:51 – Future Directions and Industry Partnerships 54:51 – The Importance of Education in the Paint Industry 59:45 – Personal Passions and Creative Outlets
Connect with Alkemis Paint
🌐 Website: www.alkemispaint.com 📸 Instagram: @alkemispaint 📧 Email: support@alkemispaint.com 🛍️ Shop Direct: shop.alkemispaint.com
Follow Alkemis Paint for updates on new product drops, collaborations, and their mission to make healthy, beautiful design more accessible.

Can Passion, Loss, and Craftsmanship Shape a Life? Chade Turner's Story

Episode Summary:
In this powerful episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Chade Turner to explore his deeply personal journey from growing up on West Texas job sites to running a family painting business—and everything in between. Chade opens up about his early resistance to the trade, his pursuit of music, and the life-altering moments that pulled him back home.
Together, Zach and Chade talk about loss, addiction, fatherhood, and finding purpose through craftsmanship. They unpack how community, creativity, and collaboration became cornerstones of Chade’s life and business. Chade also shares how products like Vero Metal opened new doors in finishing, and how social media has helped him reconnect with the passion behind the brush.
This episode is raw, real, and relatable for anyone who’s ever juggled personal growth, professional legacy, and the pursuit of peace.
Chapters:
00:00 – Introduction and Background 06:15 – Chade's Early Life and Family Business 10:03 – Transition to Music and Marriage 14:05 – Life on the Road and Touring 18:27 – Return to Family Business and Father's Influence 21:54 – Reflections on Loss and Regret 24:47 – Taking Over the Family Business 29:17 – Navigating Challenges in a Small Town 31:10 – The Importance of Community Connections 32:37 – Overcoming Personal Struggles 37:21 – Rediscovering Passion and Purpose 38:35 – Embracing New Opportunities in the Industry 45:19 – Exploring New Materials and Techniques 47:56 – The Journey of Discovery in Painting 48:57 – Memorable Projects and Collaborations 50:49 – Teamwork and Respect in High-Level Execution 51:58 – International Experiences and Opportunities 52:53 – Finding the Right People for the Right Job 53:40 – Current Projects and Future Endeavors 01:01:41 – Balancing Passion and Work 01:02:38 – Advice to a Younger Self 01:04:29 – Hobbies and Finding Peace